We believe that making a web site is not a onetime affair; it's a lifelong commitment... At DWS, we don't treat making a web site as a single isolated assignment, but rather a lifelong commitment. A web site is the critical first impression of your company for your visitors. It should be fresh and dynamic at all times.
Attract New Visitors: One of the most important elements of fresh content is that it will drive new traffic to your website. Stale, outdated content will cause people to jump off your website quickly. When you update the content, you can share it with social media and other sources.
Boost Search Engine Rankings: Another important element of website updating is that it will be indexed by the search engines. The search engines algorithm love new content, and will rank your website higher as a result of fresh content.
Satisfy Existing Customers: A website with the right elements will satisfy your existing customers. They will view and share your new content if they like it. When you get people to bookmark your website, and check it out frequently, you build a loyal audience.